Wednesday, 26 June 2013

Still looking 'Posh' 50 years on...

By hearsay, this is the most RELIABLE sports car. For its toad like appearance, you have to like it or hate it. I am one of the very few who likes it and my favourite too. 

Appearance wise, there is nothing outstanding besides the embossed '50' on the headrest, dashboard and etc. To ensure exclusivity, it comes with a serial number on the dashboard. I will be looking forward to the last one, No. 1963!

These first meets newest photos clearly show how tradition and identity are maintained while growing through mordenisation. My, my, has the 911 grown. 

After seven generations, it still looks and feels fresh. Looking 50 behind and forward to 50 more!  


Reference Cited

PORSCHE 911 - 50TH ANNIVERSARY EDITION (2013) [Online] Facebook Available from:
[Accessed: 21 JUN 2013]

PORSCHE 911 - 50TH ANNIVERSARY EDITION (2013) [Online] Porsche Cars Great Britain Ltd. Available from:

[Accessed: 21 JUN 2013]

Monday, 24 June 2013

Buying fashion - Where is my money going?

The price of a pair of jeans – who profits?
Thursday, 13 June 2013
The price of a pair of jeans – who profits?IN_DEPTH_ Though often divided, retailers, brands, factories and suppliers are more often than not in complete agreement when it comes to the question of margins. There just seems to never be enough of a profit to cover even basic costs, let alone invest in things like better wages and improved worker safety. How can these essentials move from “nice to haves” to “must haves”? And what are the actual costs that go into producing a garment? Using the example of a pair of jeans, this next installment in our sourcing series breaks down the expenses at each step.

The excellent
The price of a pair of jeans – who profits? Bloomberg infographic “Ninety cents buys factory safety in Bangladesh on 22 dollar jeans” looks at a 14-pound (22.12 dollars) pair of George jeans, an Asda brand, a British Walmart subsidiary, manufactured by the Sepal Group in Bangladesh and shipped by Hong Kong-based trading group Li & Fung. Exactly 1.16 dollars is the factory’s share, leaving - as the title implies - merely 90 cents to cover all their operational expenses including wages and safety measures. The profit per jeans is 0.26 dollars or 22.4 percent of the manufacturer’s share.

Only 5 percent of the total is spent on manufacturing
If 1.16 dollars (or 5 percent of the total jeans price paid by the customer) are spent on manufacturing, what are the remaining 20.96 dollars for? The biggest chunk of 10.50 dollars (47 percent) is taken up by distribution and store costs, followed by the next biggest chunk of 4.33 dollars for shipping (20 percent). Fabric costs factor in at 3.94 dollars (18 percent), the trim at 1.05 dollars (5 percent) and other expenses for wash, commercial and freight charges at 1.13 dollars (5 percent), almost identical with the manufacturing costs.

To get an idea of the profits at each step, let’s break them further down. In distribution and store costs, the latter take up as big a chunk as value added tax - 3.86 dollars. That leaves 3.14 dollars for central costs (1.04 dollars), distribution (0.87 dollars), markdown (0.36 dollars) and the Asda stores profit at 0.87 dollars or 8 percent of the total costs allotted to this segment.

Shipping as a profit-rich segment
Shipping is an interesting segment as profits seem to hide here. But let’s look at costs first – shipping and port fees only make up 0.30 and 0.20 dollars, respectively; financing costs another 0.07 dollars, leaving 3.76 dollars or 87 percent of this segment for profits. That’s right, the Walmart profit totals 0.60 dollars and the Li & Fung gross profit a whopping 3.15 dollars.

The fabric segment is straightforward – 3.69 dollars spent on the primary fabric, 0.15 dollars and 0.10 dollars on embroidery and extra pocket material, respectively. No profits here. The trim segment is similar: 0.31 dollars for thread and other materials, 0.23 dollars for the hanger/stickers, 0.16 dollars for rivets, 0.15 dollars for the zipper, 0.12 dollars for garment labels, 0.06 dollars for the button and 0.02 dollars for the box end label. That’s it. Now let’s look at the profits by percentage of the total jeans price to consumer.

Profits, profits, profits – who gains most?
Li & Fung as the middleman stands out with 3.15 dollars or 14 percent. Next, we’ve got the Asda stores with a 0.87 dollars or 4 percent profit, followed by Walmart profits at 0.60 dollars or 3 percent. Last, and in this case least, is the factory with a measly 1 percent profit. On a pair of 22-dollar-jeans, that’s 4.88 dollars or, with 22 percent, a good fifth in profits. That certainly seems enough to factor in fair wages and worker safety – a shake-up in profits seems called for rather than passing the buck to the consumers. Given that one dollar on each garment could make a huge difference – if placed in the right hands – they may be more than willing to do so though.

There are different calculations out there of course and thankfully so but as an average calculation on a pair of jeans in the lower price range, the one used here is quite representative. Readers of the previous article in the series, “What to buy – can consumers make a difference?” will remember that we determined that “price alone is no indication that a bigger proportion [of margins] is spent on worker and building safety”. This break-up proves why. Don’t miss the next installment in this series on Thursday and do send us your feedback at

Simone Preuss

Image: A pair of George jeans for 14 pounds (22 dollars) / Asda

Dstysionist says, 'Now we know where the chunk of our money goes when we buy premium fashion!'


Reference Cited

[Accessed: 16 JAN 2013]

Friday, 21 June 2013

Jeans are Denim o (a big period)

Skinny jeans not tight enough? American Eagle Outfitters takes spray on to the next level

US fashion company creates 'spray-on' jeans that fit you like a second skin...

By  | Yahoo Lifestyle – 15 hours ago

Skinny jeans have been taken to a new level as American Eagle Outfitters solve that age-old conundrum - what do you do when your jeans just aren't skinny enough?

You know the story, you're going about your cool, hipster life sporting super skinnies, but they're creasing around the knees and keep slipping down to reveal your muffin top (what muffin top?) to the world. Well fear not, AEO has the answer.Skinny jeans that fit perfectly to your curves... AEO introduce the spray-on ©AEO

The US clothing company is offering truly spray on jeans, that won't crease, catch or ride up. But on the down side, they might not keep you very warm...

Posting an ad for the new 'jeans' online, the company announced: "Introducing our newest fit #AEOSkinnySkinny! It's our skinniest fit yet and is so comfortable you'll feel like you're wearing nothing at all."

They let you 'live your life' in jeans that give you the freedom to sit playing your guitar the way you want, skateboard like a pro without them creasing up and without the restrictive feeling tight denim can cause.

In fact they feel so natural and freeing you'll probably never go back to wearing normal jeans again. As the girl in the ad says, "they feel like they were made for me".
Spray on jeans, for when skinny's not enough
The spoof (sorry to dash your hopes super-skinny-lovers), is the latest in a trend for companies to take the micky out of themselves, most likely in the hope their commercial will go viral.

Bodyform managed it last year, producing an ad that revealed (gasp) the 'truth about periods'.

Available in indigo and bright light, you can pick them up for a limited time only on the AE website for $29.99 (£32.90). You might want to think about stocking up on thongs too.

Dstysionist says, 'Jeans are denim with all its perfection and and features (though a minority call them flaws)  These make them what they are. There are ALWAYS room for improvements. This is definitely NOT and many steps BACKWARD! If you do not like its features, DO NOT wear them. Let us not make a mockery out of this legendary apparel.'


Reference Cited

[Accessed: 23 MAR 2013]